SoundBound is an opportunity yet again to discuss, debate and develop the indie and electronic music scene. Brought to you by the same folks behind UnConvention and Global Groove, it is a three-day conference aimed at the grass roots of the music industry in India.

SoundBound is for and by the future music industry professionals of India. It will feature panel discussions and workshops by cutting-edge music industry experts. We will discuss the real and unique challenges that face the Indian music industry (like the lack of touring infrastructure, facile brand promotion, Himesh Reshammiya, et al), and we believe SoundBound has the right people to figure them out.

It is about you as an artist and how you can get yourself heard. It is about the labels who champion this music. It is about those who works with or want to work with music – whether they are promoters, labels or publicists. It is about voicing opinions about the vibrant music industry and knowing what makes it tick. Let’s discuss what you want to hear in the future. The solution isn’t going to come from the industry, it will come from you.

PARTNERS

SoundBound is a free event organised by the same people who put together Unconvention and Global Groove.

British Council supports the music industry in India through Soundpad. Over the last 3 years, through Soundpad, British Council has been working successfully with the music sector, using a range of approaches to link the UK’s music industry to the rapidly growing independent Indian music scene. As a result there have been a wide range of British acts like Laura Marling, Mumford & Sons, Shlomo and Soweto Kinch visiting India, interesting collaborations and albums such as John Leckie’s project with Swarathma, Advaita, Indigo Children and Advaita and even industry conferences and workshops such as SoundBound.

The Goethe-Institut is the cultural institute of the Federal Republic of Germany with a global reach. The Goethe-Institut in New Delhi like all the other institutes in India, is known as Max Mueller Bhavan – in honour of Max Müller (1823-1900), a scholar of comparative religion and co-founder of modern Indian studies. The institute organises and promotes a wide spectrum of cultural events in Delhi and other north Indian cities with the aim of presenting German culture, particularly its contemporary aspects, in India. Its artistic and reflexive programmes and projects are developed in close cooperation with Indian partner institutions.

Only Much Louder (OML) is a bunch of businesses all related to music – more specifically, live music – and explores ways of working with artists, brands, venues, advertising agencies and event agencies to develop music-themed properties.

What is Unconvention?

Un-Convention is a global grassroots music community that meets physically and virtually to share ideas through a series of events, we discuss and debate cutting edge issues around music, technology and creativity and facilitate members’ engagement with their peers.

Incorporated as a not-for-profit organisation, Un-Convention is not about the business of music. Our global community is driven by a desire to take advantage of the opportunities now available for grassroots music practitioners to build sustainable communities through understanding the changes to the way music is being produced, consumed and sustained.

Through our work we have established working relationships with a diverse set of individuals and organisations that believe in, and work towards, building sustainable music infrastructures in their home cities. This covers social, cultural, political and economic activity.

Un-Convention understands that the most interesting conversations, collaborations, partnerships and practice happen on the margins. We don’t mind the mainstream. We just don’t find it relevant. Un- convention doesn’t believe in ‘Do it yourself’. We believe in ‘Do it together’. Un-Convention events are run un-conventionally, they happen in un-conventional spaces in cities and towns, which in themselves are not always considered to be at the forefront of music industry activity and they involve some of the most inspiring thought leaders in the world. Think TED talks for the music community.

In establishing partnerships with key individuals and organisations across the globe, we visit unexplored and unreported places working with those individuals to discover and highlight grassroots music being made and used to bring about social change; from hip hop in the barrios of Colombia to music made with street kids in India. We make links with revolutionary figures that use music for political reasons, like Bant Singh in India and Cultura y Libertad in Colombia. It explores the new punk – a whole global grassroots movement, made possible due to digital technology. Local scenes with global impact.

To date Un-Convention has delivered 12 events around the world, Salford (3), Oxford, Swansea, Belfast, and Brighton,(UK) Mumbai (India), Groningen(The Netherlands), Medellin(Colombia), Brisbane(Australia) and Berlin(Germany) Events are planned for Argentina, Brazil, USA, Norway and Africa amongst others in 2011.

For more information on Un-Convention please visit www.unconventionhub.org