If you haven’t chosen the workshops you’d like to attend when you registered, please email us at soundbound@oml.in with the names of the workshops you’d like to attend as well as your contact information. Workshops are smaller groups of 15 – 20 people and more focused on specific areas of the music business. Registration is on a first come first serve basis. If you do change your mind about attending, please let us know (email soundbound@oml.in) so we can give your spot to the next person. Please also note that the workshops and the panels take place simultaneously, so you have to choose where you want to be.

WORKSHOPS SCHEDULE

Day One – Friday – November 19th, 2010

Music Writing (9:00 AM 10:00 AM)

Is music your passion and writing in your blood? Discover the possibilities of music journalism through this workshop. What aspects to keep in mind while covering an event, what goes into a story, and making sure your facts are right – we’re going to be discussing all this and a lot more.

Marketing/Sponsorships (11:30 AM 1:00 PM)

In India, sponsorship and marketing deals are almost a basic necessity to any large event. In this workshop we discuss the basics of sponsorship deals, how to go about it, what marketing managers look out for, and how to find a company that fits you as an artist.

Music Production (2:30 PM 3:15 PM)

Gathering ideas, selecting songs, controlling the recording sessions and overlooking the entire process – As a music producer, it’s your job to create and shape the entire album. A discussion on the process, the work involved and the different techniques one can use.

Tour Management (5:15 PM 6:15 PM)

Tours and bands – when put together, these two words sound like a whole lot of fun. But take out ‘fun’ and there’s a lot of hard work involved. From booking dates to understanding venues, to handling last minute glitches – what are the precautions and safeguards you can take to ensure everything goes smoothly. We talk about the nitty-gritty’s of Tour Management and how the ‘fun’ need not necessarily be removed.

Day Two – Saturday – November 20th, 2010

Concert Photography (9:00 AM 10:00 AM)

We’ve all seen picture of gigs and hoped that someday we would be able to take pictures that look that amazing. The artists are in their element, the stage perfectly set and the audience mesmerized. Capturing the right mood is the true essence of Concert Photography.

Music Publishing (11:30 AM 1:00 PM)

The independent music industry in India by and large bypasses music publishing. This workshop is meant to educate artists and managers about their rights and discuss ways in which we, as an industry will address music publishing in the future.

Design & Branding (2:30 PM 3:15 PM)

How does your logo relate to the band? What image are you trying to portray? How can you perfectly merge the band image and identity? As a designer, and as an artist, what do you need to bring out? This workshop looks at trying to make the process of branding easier than it seems.

Stage Performance (5:00 PM 6:00 PM)

There’s a lot more that goes into a show than simply playing your instruments. There’s a significant difference between ‘playing’ and ‘performing’. Learn how to connect with your audience and choose a style that suits you.

Concert Production (5:15 PM 6:15 PM)

If you’re organizing a concert, you’re definitely going to be making a lot of to-do lists as there are innumerable things to look into! This workshop discusses all the things that go into creating a truly memorable and professional run concert – stage, sound, lights, security, and licenses. We’ll help you make a master list to ensure that you don’t miss out on anything.

Day Three – Sunday – November 21st, 2010

Music Festivals (9:00 AM 10:00 AM)

Music aficionados around the world swear by music festivals. They have their dates planned in advance and life gets put on hold for a music festival. But how do you create a true festival experience? How much initial investment does it require? If you’re planning on creating your own festival, what must you keep in mind?

Digital Distribution Models (11:30 AM 1:00 PM)

It’s the era of the Internet and there are so many ways that bands / artists can distribute their music. But how do you go about it? Does it make sense to distribute your music online for free? Is one way of distribution particularly better than another? Discuss the most effective distribution models for your band and what you want to achieve.

Music Technology (2:30 PM 3:15 PM)

Traditional ways of making music are now passé. With everything possible through just a click of the mouse or the press of a button, the possibilities that musicians have are endless. From new software and methods online to techniques offline, there’s so much to look out for.

Band As A Business (5:00 PM 6:00 PM)

It is a business after all. And while it may seem like all fun, we do take things seriously. As a band you need to work hard to get somewhere, and as a manager you need to work as hard to make sure you band gets its due. With the industry getting more recognition now, it’s important to start looking at your band as a business.

Sound/Lights/AV (5:15 PM 6:15 PM)

Every gig is made special thanks to the sounds, the lights and the visuals. It’s a whole package and missing out one means depriving the fans of an ‘experience’. What needs to be kept in mind? What is newest equipment available? How do you relate the overall effect to the mood of the gig? Discuss all this and more.